![]() ![]() ![]() There seems to be a better understanding of the role and importance of typography in this sector compared with beauty. Set as body text by three of the brands (Mercedes, Porsche and Bentley) who have all invested in bespoke typeface families. Half of the ten brands use at least one bespoke primary typeface or renamed version of a font indicating brand investment, they like to be unique and have ownership of their collateral.įor all the bespoke fonts used on the logos and primary typefaces it is core font Arial which is most commonly used on websites. Serif fonts are rare, only Bugatti using Garamond and Ferrari using a slab serif called Compatil Letter. Common styles include humanistic, grotesque and geometric (like Proxima Nova or Gill Sans). ![]() Primary fonts tend to have a strong and robust appearance. 80% use an all caps setting and only two are using a serif (Ferrari use a slab serif and Maserati an oldstyle). In this sector, there is a split in how luxury is visualised, with some brands adopting a sturdy, modern and modular logotype with a low contrast and others using a typeface that has a high contrast to define elegance, heritage and craftsmanship. Old style, transitional and slab serifs to modular, contrasted, geometric, humanist and grotesque sans. ![]() URW Type Foundry GmbH has been the go-to place for type designers and companies alike since it was founded more than fifty years ago.When it comes to logos there is a lot of typographic variation. sans,realist,American Type Founders,URW,clean,minimal,moma,classic,1900s,modern,content,body,workhorse,Gothic #1,Square Gothic Heavy,Gothic #16,Akzidenz Grotesk,Morris Fuller Benton,Benjamin Franklin,Ludlow,Linotype,Monotype,realist,corporate,clean,newspaper,book,text,classic,simple,smart OpenType Standard, Access All Alternates, Case Sensive Forms, Fractions, Standard Ligatures, Ordinals, Small Caps, Superscript Posted by URW Type Foundry GmbH Franklin Gothic Condensed was also used for subtitles in the Star Wars films.įranklin Gothic is appropriate for any and all headline and body copy when you need smooth power and simple authority, particularly in advertising and publishing situations. The typeface continues to be seen in many high-profile situations, from books to billboards, was featured on the cover of Lady Gaga's second album, The Fame Monster, is the official typeface of the Museum of Modern Art in New York, and was even the resident typeface of the PBS series The Electric Company. Font Id 7736 Font Name Franklin Gothic URW Light Font Font Format OpenType Mac/Win Font Family Franklin Gothic Franklin Gothic Glyphs 447 Copyright Copyright 2010 URW++ Design & Development Price $19.95 Description This is URW's digitization of the famous Franklin Gothic, the realist sans-serif typeface originated by Morris Fuller Benton in 1902. ![]()
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